![\"From](\"https:\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Cover_Photo_100_PURE_From_Clumpy_to_Fabulous__Your_Lashes_Love_Story_with_Maracuja_1.webp?v=1724819713\")
<\/p>\nYour favorite black seater with flakes around the shoulders, a date who flakes\u2026 besides the white frosty ones, nobody likes flakes! And, when it comes to mascara, nothing will have you torpedo the tube faster into the trash than flakes! That is after the frustrating and tedious process of carefully removing the micro-speck-flakes and clumps without smearing them under your eyes.<\/p>\n
Enter the lash dilemma, where Inquiring eyes want to know how to seek volume without flakes or clumps. Much like the hair on our heads minus the flakes, eyelashes can grow and strengthen with proper care and natural conditioning. Now, enter 100% PURE, where we have a unique passion and \u2018fruit\u2019 secret for exceptional lashes.<\/p>\n
It\u2019s time to forget the unflattering clumps and bat a lush, fluttery lash with the Maracuja Mascara<\/a>. The name isn\u2019t just for show; we include real maracuja oil in our mascara for natural-looking drama and lash health. Below we\u2019ll share key best practices for lash care, along with all the info about this mascara for voluminous lashes and why it\u2019s way more than a hair above the competition!<\/p>\n It\u2019s no secret: unless we were born with naturally long eyelashes, we\u2019ve all gone to enormous lengths<\/em> for the lush peepers of our dreams. Social media has unleashed tips and ones we don\u2019t recommend, like using a blow dryer to heat a lash curler or combining castor oil through lashes all for voluminous lashes. While the potential to burn and break your lashes is an eye-palling idea, we\u2019re onto something with the use of oil for flirty and fresh lashes \u2013 that is maracuja oil!<\/p>\n We understand the blink<\/em> stare at probably being unfamiliar with maracuja oil. The name \u201cmaracuja\u201d might not sound familiar to you at first, but it goes by a more common name that you may know: passion fruit. The passionflower is one of the most stunning, exotic-looking flowers. Their resulting passion fruits have an amazing aroma and sweet tropical flavor.<\/p>\n Maracuja oil is extracted via cold-press method from the seeds of the maracuja plant or a species of passion flowers, found in the lush South American rainforests (just like our other friend, the acai berry<\/a>). The Passiflora edulis fruit and its passion flower are native to Brazil, Paraguay, and Argentina, and bear a gorgeous purple bloom that\u2019s the true source of the maracuja seed oil and bears a variety of unique benefits that benefit lashes.<\/p>\n The magic of maracuja oil lies in its rich content of essential fatty acids and nutrients, which are vital to lash health and will transform your lash game. This miraculous oil introduces enriching fatty acids which help to prevent lash loss, and lash breakage and stimulate lash growth. Maracuja oil is also rich in linoleic acid to moisturize your lashes, as well as lycopene and vitamin C to strengthen and boost collagen production for healthier lash growth. At the same time, this lightweight oil goes on smoothly and volumizes lashes without clumping or leaving your lashes greasy.<\/p>\n The herald properties and nourishing effects of maracuja oil have a long-lasting impact on lash health and appearance. It\u2019s precisely why we infuse our lash products with magical maracuja oil and fortify the Maracuja Mascara<\/a> to stay way more than a \u2018hair\u2019 above the competition with the best ingredients that keep lashes long and strong.<\/p>\n If you’re looking for some va-va-va-voom eyelashes without sacrificing your health, the organic Maracuja Mascara<\/a> might be the solution you’ve been searching for, especially if you have sensitive eyes. If you\u2019re looking to boost your lash game, switching to this voluminous mascara will be a game-changer for your eyes, lashes, and overall look!<\/p>\n Pro-vitamin B5:<\/b><\/p>\n Benefits:<\/u> Panthenol, also known as Pro-vitamin B5, is a type of water-soluble vitamin and alcohol derivative of pantothenic acid. As a B vitamin, pro-vitamin B5 has a cell-activating effect on mucous membranes, skin cells, and hair matrix cells. When applied to lashes, it penetrates deep into the hair fibers to condition and strengthen the lashes while providing thickness. As a result, pro-vitamin B5 is often used in lash serums as well as hair products.<\/p>\n Unique Attributes:<\/u> Pro-vitamin B5 works synergistically with maracuja oil to deeply condition and strengthen lashes.<\/p>\n Seaweed extract:<\/b><\/p>\n Benefits:<\/u> Mineral-rich seaweed<\/a> has lash-boosting benefits. Seaweed contains antioxidants, such as vitamin C and vitamin E, which help moisturize and protect the root of lashes. This protection enhances volume, and thickness, and promotes healthy lash growth.<\/p>\n Unique Attributes: Promotes healthy hair growth. Provides deep moisturization and nourishment to promote healthy lash growth.<\/u><\/p>\n Natural pigments:<\/b><\/p>\n Benefits:<\/u> Fortified with natural pigments from black tea, cocoa, and coffee beans. Black tea<\/a> is often used in makeup for its natural black pigments, but it also contains the benefits of caffeine, which may help encourage lash growth. Cocoa and coffee<\/a> beans are highly pigmented and rich in antioxidants that volumize and hydrate, while promoting hair growth with riboflavin and protein.<\/p>\n Unique Attributes:<\/u> Natural pigments are highly pigmented, resulting in more depth and richness of color payoff.<\/p>\n Our Maracuja formula glides onto lashes while nourishing and lengthening them with seaweed, caffeine, and pro-vitamin B5. No clumping, smudging, or flaking – all the while coating each lash in healthy conditioners and stunning natural pigment. The lash-softening formula effortlessly glides on with an innovative mascara wand. Find out more below!<\/p>\n If you dream of full, feathery lashes, the Maracuja Mascara<\/a> is for you! Unlike traditional super-fluffy wands that can pick up too much mascara, this wand has a more traditional, user-friendly torpedo shape. Whereas \u2018size\u2019 doesn\u2019t matter, shape certainly does in mascaras! Let\u2019s delve into the details of its perfect design for the most voluminous and healthiest lashes of your flirty dreams.<\/p>\n Tapered oval tip design:<\/b><\/p>\n A wondrous torpedo-design wand, this shape allows for the most definition at the inner corners, where lashes tend to be shortest. The widest part of the wand fluffs the rest of the lashes for a full, feathery fan.<\/p>\n In addition, this wand focuses on driving wispiness and length of the inner and outer corners for a sultry winged-out look to your lashes. The narrower \u201cwaist\u201d of the wand prevents clumps and helps distribute product evenly for long, fluttery lashes every time. If you\u2019re looking for the smoothest, clump-free lashes, this wonder wand enhances application precision to achieve both volume and definition.<\/p>\n What’s more about this lash volumizing formula, thanks to a tapered oval tip and rich pigmentation from tea, cocoa, and coffee beans, this mascara delivers both intense color and feathery, natural-looking volume. Say goodbye to lackluster lashes and hello to bold, beautiful eyes!<\/p>\n Water-resistant formula:<\/b><\/p>\n Nobody desires smudged eye makeup and raccoon eyes. That\u2019s not exactly the natural makeup look we were going for. Who better to save the day than the right waterproof mascara? The Maracuja Mascara<\/a> provides long-lasting wear and is trustworthy in the sweat-inducing summer heat when we\u2019re watching The Notebook for the 20th time, and for a whole host of other tear-jerker moments that result in less-than-perfect makeup.<\/p>\n All that sounds amazing with this mascara! But we\u2019re looking for all-day wear, without compromising our skin, health, and the environment. A lot of water-proof mascaras deliver super-clumpy lashes that can create more pain, tears, and smudging than the mascara is designed to do \u2013 or claim it doesn\u2019t do. Other times, we have to worry about the product containing harsh ingredients, that can irritate our eyes.<\/p>\n In place of toxic waterproofing chemicals<\/a>, we incorporate natural oils and skin-safe waxes to create water-resistant makeup products that keep your makeup in place through life\u2019s daily adventures. We\u2019re talking crowded, sweaty subway cars, through the thick summer humidity, and while playfully splashing your crush at the beach. Full waterproof makeup means chemicals and toxins, but water-resistant means natural and safe with our maracuja formula!<\/p>\n Maracuja oil-infused mascara takes you one step closer to clump-free, feathery volume and one giant leaf to healthier lashes, all powered by the goodness of Mother Nature. If you haven\u2019t noticed, Mother Nature is our biggest inspiration; just check out our enormous collection of fruit pigmented\u00ae cosmetics<\/a> for a reminder!<\/p>\n With every great mascara comes several must-haves and must-nots. When formulating our mascara for voluminous lashes, we wanted a formula that would lengthen, define, and add volume and color to your lashes safely. That means using natural pigments from black tea, berries, and cocoa for a vivid color that\u2019s free of harsh artificial dyes<\/a>. Of course, we also want a mascara that won\u2019t clump, smudge, or flake, because longer lashes for just an hour just don\u2019t make the cut. That means enlisting healthy fruit pigments for color-wow and pow!<\/p>\n The fruit pigments in our makeup products offer gorgeous colors but are also infinitely gentler on eyes and skin than your average cosmetic colorants. Black Tea<\/em> (midnight black mascara), Dark Chocolate<\/em> (deep cocoa brown mascara), and Blackberry<\/em> (deep eggplant neutral purple mascara) are all colored with *only* fruit and tea pigments.<\/p>\n The natural fruit dye from berries such as raspberry, blackberry, and black currant contribute to the formula, providing antioxidants that support healthy hair and hair growth in the lash area. The berries also help boost collagen production in the lashes, resulting in more, thicker, and longer lashes over time. The absence of harmful synthetic dyes in our Maracuja Mascara<\/a> means that you can enjoy bold, beautiful lashes without the threat of burning, irritation, or watery eyes or compromising your health.<\/p>\n Protecting your lash, eye, and skin health wasn\u2019t enough \u2013 the best volumizing mascara needed to be friendly for long wear, resistant to clumping, easy to apply \u2013 and easy to incorporate with your day and night wear. Here are some scenarios to rock voluminous lashes with the powers of maracuja!<\/p>\n Black tea:<\/b> Got a night out on the town or an important event, especially with a little, back dress or bold suit? This midnight black shade is your \u2018cup of tea\u2019 for defined and dramatic lashes or smoky eyes, as black mascara is great for making the eyes bolder and more prominent. Just be home by midnight before \u2018your dress turns back into rags\u2019.<\/p>\n Dark Chocolate:<\/b> If you need to soften your look for a Sunday brunch or day shopping, this deep cocoa brown shade is a great option if you want to achieve a more natural look and enhance your lashes in a subtler way. So, if you\u2019re going for a \u2018no make-up\u2019 make-up look, a daytime lash lift, or something elegant for a wedding, brown mascara might just be for you.<\/p>\n Blackberry:<\/b> There\u2019s a reason rock legend Prince obsessed over the color. Purple is a people-pleaser with superb versatility! It can make a bold statement when you need it to; think, pairing it with bold amethyst eye shadow and a black pantsuit or it can be subtle; placing a wash of lilac eye shadow over your lids and pairing it with a flirty sun dress. Whatever scenario you want to rock the deep purple shade representing \u2018royalty\u2019, just know you\u2019ll always look \u2018Princely\u2019.<\/p>\n Mascara can be our golden ticket to wider, brighter eyes and long, flirty lashes. With each swipe or zig-zag from our bestie formula, we can feel our eyes (and hearts) widening with every layer of inky, creamy mascara. But all this adoration comes with some hidden dangers: most mascaras aren\u2019t made with your health in mind.<\/p>\n Some mascaras on the market contain harmful ingredients that can pose a threat to your lashes, eyes, internal health, and even the environment. These toxic substances can be absorbed by the small pores and blood vessels around the eyes, causing a host of eye problems, including potentially dangerous effects on the body. These reasons and more are why 100% PURE made a difference!<\/p>\n When we began crafting our mascaras, we wanted to treat every style and length of lashes while utilizing ingredients that are actually good for the lashes and skin. Our mascaras are formulated without harsh, harmful ingredients. If you’re looking for some va-va-va-voom eyelashes without sacrificing your health, the Maracuja Mascara will be a game changer for your eyes with long-term benefits for lash health!<\/p>\n Once you get to know them, these babies will be the only mascaras in your beauty arsenal able to leave your lashes healthier than before. Let\u2019s learn more about these benefits and why they strongly appeal to conscious consumers.<\/p>\n #1.<\/b> This formula features nourishing and natural ingredients, like chamomile extract, vitamin E, and maracuja oil<\/a>, which promote healthier lashes, all powered by the goodness of Mother Nature.<\/p>\n #2.<\/b> Unlike traditional mascaras that can dry out delicate skin and cause irritation, the maracuja mascara contains safe, wholesome ingredients that are gentle on your eyes, providing a more comfortable application experience.<\/p>\n #3.<\/b> Organic mascaras are free of synthetic preservatives and artificial colors that can irritate your skin and pretty peepers. They are instead infused with healthy, natural hydrators like vitamin E and pro-vitamin B5 to moisturize lashes.<\/p>\n #4.<\/b> Instead of using synthetic Teflon or silicone to keep this natural mascara from smudging, we add beeswax and coconut stearic acid. This also makes our mascara water-resistant!<\/p>\n #5.<\/b> Since this natural and nourishing mascara is null and void of harmful chemicals or dyes, your lashes have a chance to flourish and lengthen as well as grow longer, thicker, and stronger.<\/p>\n #6.<\/b> The absence of harmful synthetic dyes and using natural fruit pigments means that you can enjoy bold, beautiful lashes without the threat of burning, irritation, or watery eyes. Thanks to natural pigmentation from tea, cocoa, and coffee beans, this water-resistant mascara delivers both intense color and feathery, natural-looking volume.<\/p>\n #7.<\/b> We only utilize safe ethical practices. This mascara has a positive environmental impact. At 100% PURE, each one of our formulas (not just our cosmetics) is fully biodegradable. We use recycled or recyclable packaging.<\/p>\n #8.<\/b> At the end of the day \u2013 and lash \u2013 this voluminous mascara contains nourishing properties for your skin and lashes. The natural ingredients that help to condition your lashes also go a long way in lengthening and defining those peepers for a true eye makeup transformation.<\/p>\n With regular use of this vegan, all-natural formula, users can expect softer, shinier, longer, and fuller lashes. From volumizing to lengthening, the Maracuja Mascara<\/a> is for everyone! Why not go green and give your lashes some love along the way? It\u2019s your eyes but better, dramatically changed in the blink of an eye!<\/p>\n We know that mascara can be a tricky product to apply. One minute you’ll be applying it peacefully on the lashes, and then you\u2019ll take a step back from the mirror, and whoa \u2013 clumpy, stuck-together lashes are awaiting like more of an eye sore.<\/p>\n We have your back \u2013 and lashes! We have curated a few easy tips on how to apply the mascara perfectly without making a mess with the best voluminous mascara and healthiest lashes of your flirty dreams.<\/p>\n Use a Lash Primer<\/b><\/p>\n Before using mascara, apply an eyelash primer. These are typically made with keratin, which coats the lashes to improve pigment uptake. You\u2019re left with bolder, longer-lasting colors.<\/p>\n Curl Your Lashes<\/b><\/p>\n For anyone else desiring a more defined look, it\u2019s best to curl your lashes with an eyelash curler. Gently press your lashes with an eyelash curler for 10 seconds, and try not to exceed this time limit.<\/p>\n Apply the Mascara on the Upper Lash<\/b><\/p>\n First, adjust the amount of mascara on your wands. If there is too much product, then it will become difficult to spread evenly and your lashes can end up looking clumpy and sad. With steady hands, gently coat or roll on a layer of mascara on the lashes and wait till it dries.<\/p>\n Layering strategy tips for customized volume<\/em><\/u>: Layer on one coat for a more natural look and build up layers from there for more dramatic looks. Be careful not to go overboard!<\/p>\n Apply the Mascara on the Lower Lash<\/b><\/p>\n If you are up for more lash oomph, then you can also add the colored mascaras to the mix. Combining colored mascaras with complementary eye shadow shades creates unique effects and dimensions. Use multiple colors for day-to-night transformation techniques, such as wearing our Dark Chocolate mascara with nude eye shadows during the workday for a more natural look.<\/p>\n If you need to transition to a bolder night look, swipe the Blackberry mascara over your bottom lashes to make your eyes pop, and apply bolder brown eye shadow hues to create a brown smokey eye! Now, throw on your best black dress and rock the best eye look!<\/p>\n The bottom line is mascaras are supposed to glam up your whole look even when you aren\u2019t planning on doing any eye makeup. So, start using its transformative powers today!<\/p>\n Now that you have some pointers on how to correctly apply mascara, you might be looking for the best natural products to show off your new skills and lovely lashes. Here are some top cosmetic and skin formulas to pair with the Maracuja Mascara for the best in both beauty worlds!<\/p>\n Fruit Pigmented\u00ae Ultra Lengthening Mascara<\/a><\/b><\/p>\n Looking for a mascara that gives you long, luscious lashes without any clumping, smudging, or flaking? Look no further than this mascara that\u2019s specifically designed to coat each lash with healthy conditioners and stunning natural pigment from black tea, berries, and cocoa.<\/p>\n Not only does this award-winning formula give your lashes a beautiful, natural look, but it’s also water-resistant and free of any harsh ingredients, so you can feel good about what you’re putting on your skin. With its slim, hourglass wand, this mascara is also perfect for a layered lash look. It combines well with Maracuja Mascara<\/a> for added length and volume. Say goodbye to traditional mascaras and hello to healthy, ultra-lengthened lashes!<\/p>\n Green Tea Fiber Brow Builder<\/a><\/b><\/p>\n Our lightweight eyebrow gel effortlessly elevates your look with volumizing green tea fibers and natural pigments from cocoa and coffee beans. The built-in precision brush is perfect for defining, filling, and sculpting brows for a polished finish. Pro Vitamin B5 and vitamin E coat each strand, to strengthen and encourage healthy growth. This universally wearable tint creates a natural-looking definition that dries quickly, without becoming stiff or sticky. A truly nourishing treatment that creates a cohesive eye look with defined brows!<\/p>\n Fruit Pigmented\u00ae Pretty Naked Palette<\/a><\/b><\/p>\n This is a beloved 100% PURE beauty staple and is an unbeatable asset in creating natural makeup looks. This fruit pigmented\u00ae palette celebrates soft, neutral tones to enhance and beautify without looking too made-up. This is our classic \u2018everyday\u2019 makeup palette and includes versatile eyeshadows to enhance your lash look, peachy-nude blush, and pink luminescent luminizer colored from vitamin-rich fruit and vegetable pigments – not synthetic dyes.<\/p>\n Blood Orange Cleansing Balm<\/a><\/b><\/p>\n This gentle yet effective cleansing balm is ideal for the removal of our mascara formulas. Blood orange is rich in vitamin C, which is renowned for its role in boosting collagen production, a protein that plays a significant role in the structure of hair, including eyelashes.<\/p>\n You don\u2019t have to go to enormous lengths for the feathery eyelashes of your dreams. But you should practice some good lash care to keep those flirty peepers healthy, happy, and batting an eye in the best way! Most of these tips involve a few simple tweaks to your routine and daily habits. Check out our top tips below!<\/p>\n Complementary 100% PURE products for lash health<\/b><\/p>\n Avoid conventional mascaras with harsh or synthetic ingredients. Lashes are only as strong as their weakest wink. Avoid drying alcohols, coal tar, Teflon, and other toxic mascara ingredients that can cause the lashes to be brittle and result in breakage. Look for natural mascaras that are also fragrance-free, paraben-free, and phthalate-free.<\/p>\n Our mascara formulas are as natural as Mother Nature! Our Ultra Lengthening Mascara<\/a> features natural fruit dyes and provides antioxidants that help to support healthy hair and hair growth in the eyelash area.<\/p>\n If you\u2019re looking for more voluminous lashes, our Maracuja Mascara<\/a> is almost like a deep conditioning, lash-boosting treatment disguised as a mascara. The namesake ingredient, maracuja oil, features enriching fatty acids, which help to prevent lash loss, and lash breakage and stimulate lash growth.<\/p>\n Lash serums and treatments<\/b><\/p>\n Many conventional lash serums are often loaded with irritants that can damage your skin and lashes over time. They can have some bad side effects including skin staining, eye staining, and temporary or long-lasting vision impairment.<\/p>\n Daily habits for stronger, healthier lashes<\/b><\/p>\n For those of us who have short lashes \u2013 or lashes that tend to easily fall out \u2013 it can be due to a variety of drying factors, like conventional mascara. Moisturize your lashes nightly by applying a drop of coconut oil, olive oil, or vitamin E to your index finger. Close your eye and massage along the lash line, making sure not to oversaturate the eye area or get oil into your eye. With daily use, you can prevent breakage and help eyelashes grow fuller and longer.<\/p>\n PRO TIP:<\/em><\/b> Using a healthy oil-based makeup remover<\/a> is a great shortcut here.<\/em><\/p>\n Nutrition tips for lash growth<\/b><\/p>\n As we know, a healthy diet can help your overall health and beauty. Things are no different when it comes to your lashes! Eating a healthy diet \u2013 and drinking lots of water \u2013 will only help improve lash growth and shine. Good fats and proteins including nuts, beans, and avocado are all healthy foods that can help promote healthy hair and eyelashes.<\/p>\n Proper mascara removal techniques<\/b><\/p>\n Gentle makeup removers for mascara: Mascara isn\u2019t necessarily harming your lashes. The damage mainly lies in the removal process<\/a>. When removed properly, it\u2019s not bad to wear lengthening mascara every day. However, it’s important to be gentle when you do take off your lengthening mascara since regular rubbing and tugging can eventually lead to brittleness in the lashes.<\/p>\n Your best bet is to use an oil-based remover or solution. We recommend either a micellar water or oil-based makeup remover; our Matcha<\/a> and Blood Orange<\/a> cleansing balms, along with our Rose Micellar Cleansing Water<\/a>, make excellent choices for melting away dirt and makeup without damaging lashes.<\/p>\nThe Maracuja Magic<\/b><\/h3>\n
![\"Model](\"https:\/\/cdn.shopify.com\/s\/files\/1\/0648\/1955\/files\/Model_applying_100_PURE_Mascara.webp?v=1724819713\")
<\/p>\nRevolutionary Formula Breakdown<\/b><\/h3>\n
Engineered for Perfection<\/b><\/h3>\n
A Shade for Every Story<\/b><\/h3>\n
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<\/p>\nThe 100% PURE Difference<\/b><\/h3>\n
Application Techniques for Maximum Impact<\/b><\/h3>\n
Lash-Loving Companions: 100% PURE Products to Pair with Your Maracuja Mascara<\/b><\/h3>\n
Lash Care Beyond Mascara<\/b><\/h3>\n
Conclusion<\/b><\/h3>\n