The Best Skincare Routine for Women Over 40: From Eye Bags to Jojoba Oil

It’s been said that “40 is the new 30,” and while it’s great to embrace this mantra, seeing as age is just a number, aging skin can reflect your actual age without the proper skincare routine. While the slogan embraces age as no longer a barrier to feeling young and energetic, it doesn’t include that skin after 40 undergoes noticeable changes.

Over time, skin loses elasticity, leading to sagging, and dryness causes fine lines and wrinkles to become more pronounced. Achieving a youthful glow requires more than a slogan; it involves making informed skincare choices. Adapting your routine to include hydration, antioxidants, and barrier repair is key.

In this guide, we’ll discuss the best steps for a skincare routine for mature skin, from tackling eye bags to using jojoba oil for skin balance. In the spirit of supporting all aging, we’re here to offer clean, botanical solutions to embrace skin at every stage. We’ll help you keep your complexion looking luminous and youthful, and unveil the best makeup for older women! Yes, 40 is the new 30 for skin!

Understanding How Skin Changes After 40

Entering the fabulous forties (or the ‘new’ 30s) marks a turning point in life. Many embrace the joy of living and face aging with a youthful mentality and a healthy lifestyle. However, aging brings changes, especially to our skin. The 40s become a crucial juncture for prioritizing skincare.

As we age, our skin undergoes a natural and gradual transformation, and understanding these changes is the first essential step for a skincare routine. Several key factors come into play:

Oil production declines:

Due to a decrease in oil production, aging skin tends to become drier. Consequently, it becomes rough and dry, contributing to the formation of wrinkles and the deepening of fine lines. Proper hydration and a targeted routine are essential to maintaining skin suppleness and preventing flakiness.

Collagen and elastin levels drop: Collagen, a protein responsible for skin’s firmness, diminishes with age. This leads to a loss of elasticity and the formation of wrinkles. Therefore, the best steps for a skincare routine should include collagen-stimulating ingredients like retinol and peptides.

Cell turnover slows: Younger skin has a faster cell turnover rate, which means it sheds dead skin cells more efficiently. As we age, our cell turnover process slows down, leading to a dull complexion. Exfoliation becomes crucial to remove dead cells and encourage cell renewal.

Thinning skin around the eyes: As skin naturally thins with age, especially around the delicate eye area, it can make blood vessels more visible, leading to the appearance of dark circles, puffiness, and eye bags. This happens as the skin loses collagen and elasticity, causing it to become thinner and more translucent

Hormonal shifts: As your body approaches perimenopause and menopause, estrogen levels decline. This leads to a loss of firmness and elasticity, which affects skin texture and clarity. Moreover, decreased collagen can lead to enlarged pores and a less smooth surface. A vitamin C serum can improve skin texture, making it smoother and more radiant. 

Different life stages demand tailored skincare strategies for radiant, resilient, and nourished skin. In your mid-20s to mid-30s, it’s about prevention and maintenance. The 40s become a crucial juncture for prioritizing skin and the most essential steps for a skincare routine.

Morning Skincare Routine for Women Over 40

An effective skincare routine becomes increasingly important for individuals in their 40s due to the specific challenges and changes that occur in the skin during this stage of life. Here are some skincare steps and products that should be a must in your morning skincare regimen:

#1. Gentle Cleansing: Start your day with the 100% PURE Argan Oil Creamy Cleanser to gently cleanse your face and remove impurities. This non-stripping, hydrating cleanser doesn’t strip skin and is ideal for mature complexions.

#2. Apply a Vitamin C Serum: Next, add a dose of vitamin C to brighten, protect, and support collagen production. The 100% PURE Vitamin C Serum is a potent formula that targets dullness and uneven skin tone.

#3. Use an Eye Treatment for Puffiness and Dark Circles: Apply an eye cream specifically designed to address concerns around the delicate eye area, such as puffiness, eye bags, and dark circles. 

Look for caffeine and peptides:

Look for eye treatments with specialized ingredients like caffeine and peptides, which target fine lines, reduce dark circles, and alleviate puffiness, providing a more youthful and refreshed appearance.

Try:

The 100% PURE Coffee Bean Caffeine Restorative Serum is a hydrating, restorative serum modeled after our best-selling Coffee Bean Caffeine Brightening Eye Cream that helps reduce puffiness and brightens for an immediate, healthy, vibrant glow.

The 100% PURE Bright Eyes Masks are hydrating masks that visibly reduce eye bags and smooth the under-eye area.

#4. Moisturize with Skin-Loving Ingredients: Opt for rich moisturizers and targeted treatments with key ingredients, such as ceramides, peptides, niacinamide, and jojoba oil for skin.

Try:

The 100% PURE Hydra Drench Cream is a lightweight yet powerful hydrator for all-day moisture. The fast-absorbing formula rehydrates thirsty skin cells with soothing rose water and chia seed gel, a healthy source of beneficial omega fatty acids.

#5. Apply Broad-Spectrum SPF: Finish your morning routine by applying a broad-spectrum, mineral-based SPF of at least 30 with added antioxidants to protect your skin from UV damage.

Tinted versions contain a blend of added pigments to offer light coverage, matching your sunscreen to whatever skin tone you naturally have. They are some of the best makeup for older women.

Evening Skincare Routine for Women Over 40

In your 40s, prioritizing a nighttime skincare routine becomes paramount for maintaining and enhancing the health and appearance of your skin. By carefully selecting products, you can leverage the body’s natural repair processes during sleep, waking up to a smooth and refreshed complexion.

Here are some skincare steps and products that should be a must in your evening skincare regimen:

#1. Double Cleanse: Double cleansing involves washing your face twice, first with an oil-based cleanser to remove makeup, sunscreen, and excess oil, and then with a gentle second cleanse to target remaining impurities.

#2. Exfoliate 2–3x Weekly: Use chemical exfoliants (AHAs, BHAs, PHAs) to remove dead skin cells, promote healthier cell turnover, and smooth and brighten skin.

#3. Apply Targeted Serums:

Retinol for cellular renewal: Retinol leads to a faster production of new skin cells and improved skin texture and stimulates collagen and elastin production, which contribute to smoother, firmer, and more youthful-looking skin. 

Peptides for firmness: Peptides play a key role in maintaining skin firmness by stimulating the production of collagen and elastin, two essential proteins that provide structure and support to the skin; therefore, improving the skin’s overall firmness. 

Niacinamide for even tone: Niacinamide helps even skin tone primarily by reducing melanin production, which is responsible for skin pigmentation. This helps to minimize dark spots and hyperpigmentation, leading to a more even skin tone.

Hyaluronic acid for plumping: Hyaluronic acid plumps skin by attracting and retaining water within the skin’s surface and deeper layers, leading to an improved skin texture and a more youthful, plump look. 

PRO-TIP: Rotate these targeted serums based on concerns and how well your skin tolerates them.

#4. Eye Cream or Oil-Based Serum:

Overnight, the body prioritizes repair and rejuvenation, and applying nourishing products like eye creams helps to hydrate, stimulate collagen production, and reduce the appearance of dark circles and puffiness. 

Be sure to nourish the delicate eye area overnight. Include jojoba oil for skin or peptide-rich formulas for repair.

#5. Use a Replenishing Night Cream:

Look for formulations that include ingredients, like ceramides, peptides, squalene, and jojoba oil for skin. These moisturizers help replenish the skin’s moisture levels, supporting its natural repair processes overnight. They also contribute to maintaining a healthy skin barrier, preventing excessive water loss, and promoting a soft, supple complexion.

Aim for barrier-strengthening and overnight repair:

Aiming for barrier-strengthening and overnight repair is crucial for maintaining healthy, resilient skin and preventing various issues. A strong skin barrier protects against environmental stressors, helps retain hydration, and supports overall skin health.

Weekly Treatments to Boost Skincare Results

Every 40-something should boost skin health and appearance with weekly treatments, like facial masks. They are important for addressing specific skin needs, such as maintaining healthy, vibrant skin, improving skin texture and tone, and enhancing the effectiveness of other skincare products. 

Consistent use of these masks and treatments can boost overall skin health, reduce the appearance of fine lines and wrinkles and blemishes, and promote collagen production for a more youthful appearance.

#1. Hydrating Masks: Use 1–2x per week to restore moisture and soothe dry skin.

Use hydrating masks weekly to provide targeted hydration, moisture, and nourishment. Adapt based on skin response and always follow with a suitable moisturizer for optimal results.

#2. Targeted Treatment Masks:

Targeted skin treatment masks are beneficial because they allow for a focused approach to skincare, addressing specific concerns with precision. Opt for treatment masks that address concerns like dullness or firmness.

Try:

Transform your complexion instantly with the 100% PURE Vitamin C Glow Max Bright Mask. This potent blend of vitamins and other skin-glow-enhancing nutrients restores radiance and luminosity to tired skin. Look radiant yet feel deeply moisturized with each application.

Spotlight: Jojoba Oil for Women Over 40

In a world filled with natural oil varieties, one stands out as legendary: jojoba oil.

Jojoba oil is a triple-threat of exceptional benefits: antioxidant-rich, deeply hydrating, and anti-inflammatory. Using jojoba oil for skin has many benefits, like fighting acne, lessening signs of premature aging, and defending the skin against free radical damage – all without clogging the skin.

Let’s delve into jojoba oil for skin and spotlight its top benefits for women over 40:

#1. Mimics skin’s natural sebum for balanced hydration:

The structure of jojoba oil mimics the skin’s natural sebum. This allows it to be easily absorbed and penetrate the skin, providing hydration without clogging pores. Jojoba oil’s ability to mimic sebum also helps regulate oil production, preventing dryness and excessive oiliness for balanced hydration.

#2. Non-comedogenic, antioxidant-rich, and suitable for sensitive or aging skin:

Jojoba oil is non-comedogenic, making it unlikely to cause breakouts or clog pores. Apart from its stellar anti-aging benefits, jojoba oil’s natural calming properties make it a go-to for those with acne-prone or sensitive complexions. Additionally, its antioxidant-rich content contributes to overall skin health.

#3. Promotes barrier repair and moisture retention:

Jojoba oil promotes barrier repair and moisture retention by mimicking the skin’s natural sebum and forming a protective barrier that seals in moisture. Jojoba oil’s unique structure allows it to moisturize and prevent transepidermal water loss (TEWL), keeping the skin moisturized and reducing dryness-related issues. Moisture is key for retaining youthful elasticity and glow.

#4. Helps combat the dryness and dullness often experienced after 40:

Jojoba oil combats dryness and dullness in skin after 40 by mimicking the skin’s natural sebum, which helps regulate oil production and prevent moisture loss. It also acts as a humectant, drawing water into the skin and providing long-lasting hydration. 

Conclusion

As we age, our skin undergoes a natural and gradual transformation, and understanding these changes is the first essential step for a skincare routine. In your 40s, embracing a targeted morning and evening skincare routine is not merely a beauty regimen but a proactive investment in the health and resilience of your skin.

Beyond the visible benefits, the best skincare routine for women over 40 supports hydration, collagen, and repair. Opt for targeted products and treatments with specialized ingredients like caffeine, peptides, jojoba oil for skin, and a vitamin C serum. These key ingredients target fine lines, reduce dark circles, and alleviate puffiness, providing a more youthful and refreshed appearance.

The best skincare routine for women over 40 should boost skin health and appearance. Focus on consistency, gentle products, and targeted care, especially for delicate areas like under the eyes, and keeping dark circles and eye bags at bay. Waking up with a perfectly smooth and refreshed complexion becomes tangible evidence of the nurturing care provided to your skin.

The focus is on graceful aging, and these choices will help you prepare for the future, ensuring your skin remains hydrated, vibrant, and well-cared for. Aging isn’t about reversing time but embracing each stage with confidence and poise. 100% PURE’s natural skincare line provides the right tools to nourish, protect, and rejuvenate maturing skin and embrace aging skin with natural cosmetics that support and flatter your complexion with the best makeup for older women.

In the spirit of supporting all types of aging skin care choices, we’re here to help you find the best ones to help turn back the clock. Yes, 40 is the new 30 for skin!

Frequently Asked Questions (FAQs)

#1. What Are the Best Ingredients to Look for in Anti-Aging Products?

Seek products with retinoids, hyaluronic acid, peptides, antioxidants like vitamins C and E, and a vitamin C serum. These ingredients combat signs of aging, promoting collagen production and skin hydration.

#2. Can lifestyle changes significantly impact the aging process?

Absolutely! Lifestyle plays a crucial role in how our skin ages. Some key factors to consider include:

Sun Protection: Wearing a broad-spectrum mineral sunscreen daily, even when it’s cloudy, can prevent premature aging.
Diet: Eating a balanced diet rich in antioxidants, vitamins, and minerals supports skin health.
Hydration: Drinking plenty of water helps maintain skin elasticity and moisture.
Sleep: Getting 7-9 hours of sleep nightly aids skin repair and regeneration.
Avoid Smoking & Excessive Alcohol: Both can accelerate skin aging.
Stress Management: Chronic stress can impact the skin negatively, so find ways to relax and manage stress effectively.

#3. How do I reduce eye bags and puffiness naturally?

To naturally reduce the appearance of eye bags, focus on improving sleep, hydration, and lifestyle choices. A cool compress, a healthy diet, and avoiding smoking can also be helpful. Opt for a natural eye cream in the morning skincare routine and a targeted eye treatment in the evening regimen.

#4. Why is jojoba oil good for aging skin?

Jojoba oil is beneficial for aging skin due to its antioxidant properties and moisturizing effects. It contains antioxidants like vitamin E and flavonoids, which help protect the skin from damage caused by free radicals and oxidative stress, contributing to the appearance of wrinkles and fine lines. Additionally, jojoba oil for skin has stellar moisturizing properties that help keep the skin hydrated and plump, which can make it appear smoother and more youthful.

#5. Should I use vitamin C serum daily after 40?

Yes, using a vitamin C serum daily after 40 can be beneficial for many reasons. Vitamin C is a powerful antioxidant that protects against free radicals, which can lead to signs of aging like dryness, wrinkles, and uneven skin tone. It can also help brighten the skin, reduce the appearance of dark spots, and improve overall skin tone.