From Clumpy to Fabulous: Your Lashes’ Love Story with Maracuja

Your favorite black seater with flakes around the shoulders, a date who flakes… besides the white frosty ones, nobody likes flakes! And, when it comes to mascara, nothing will have you torpedo the tube faster into the trash than flakes! That is after the frustrating and tedious process of carefully removing the micro-speck-flakes and clumps without smearing them under your eyes.

Enter the lash dilemma, where Inquiring eyes want to know how to seek volume without flakes or clumps. Much like the hair on our heads minus the flakes, eyelashes can grow and strengthen with proper care and natural conditioning. Now, enter 100% PURE, where we have a unique passion and ‘fruit’ secret for exceptional lashes.

It’s time to forget the unflattering clumps and bat a lush, fluttery lash with the Maracuja Mascara. The name isn’t just for show; we include real maracuja oil in our mascara for natural-looking drama and lash health. Below we’ll share key best practices for lash care, along with all the info about this mascara for voluminous lashes and why it’s way more than a hair above the competition!

The Maracuja Magic

It’s no secret: unless we were born with naturally long eyelashes, we’ve all gone to enormous lengths for the lush peepers of our dreams. Social media has unleashed tips and ones we don’t recommend, like using a blow dryer to heat a lash curler or combining castor oil through lashes all for voluminous lashes. While the potential to burn and break your lashes is an eye-palling idea, we’re onto something with the use of oil for flirty and fresh lashes – that is maracuja oil!

We understand the blink stare at probably being unfamiliar with maracuja oil. The name “maracuja” might not sound familiar to you at first, but it goes by a more common name that you may know: passion fruit. The passionflower is one of the most stunning, exotic-looking flowers. Their resulting passion fruits have an amazing aroma and sweet tropical flavor.

Maracuja oil is extracted via cold-press method from the seeds of the maracuja plant or a species of passion flowers, found in the lush South American rainforests (just like our other friend, the acai berry). The Passiflora edulis fruit and its passion flower are native to Brazil, Paraguay, and Argentina, and bear a gorgeous purple bloom that’s the true source of the maracuja seed oil and bears a variety of unique benefits that benefit lashes.

The magic of maracuja oil lies in its rich content of essential fatty acids and nutrients, which are vital to lash health and will transform your lash game. This miraculous oil introduces enriching fatty acids which help to prevent lash loss, and lash breakage and stimulate lash growth. Maracuja oil is also rich in linoleic acid to moisturize your lashes, as well as lycopene and vitamin C to strengthen and boost collagen production for healthier lash growth. At the same time, this lightweight oil goes on smoothly and volumizes lashes without clumping or leaving your lashes greasy.

The herald properties and nourishing effects of maracuja oil have a long-lasting impact on lash health and appearance. It’s precisely why we infuse our lash products with magical maracuja oil and fortify the Maracuja Mascara to stay way more than a ‘hair’ above the competition with the best ingredients that keep lashes long and strong.

Revolutionary Formula Breakdown

If you’re looking for some va-va-va-voom eyelashes without sacrificing your health, the organic Maracuja Mascara might be the solution you’ve been searching for, especially if you have sensitive eyes. If you’re looking to boost your lash game, switching to this voluminous mascara will be a game-changer for your eyes, lashes, and overall look!

Pro-vitamin B5:

Benefits: Panthenol, also known as Pro-vitamin B5, is a type of water-soluble vitamin and alcohol derivative of pantothenic acid. As a B vitamin, pro-vitamin B5 has a cell-activating effect on mucous membranes, skin cells, and hair matrix cells. When applied to lashes, it penetrates deep into the hair fibers to condition and strengthen the lashes while providing thickness. As a result, pro-vitamin B5 is often used in lash serums as well as hair products.

Unique Attributes: Pro-vitamin B5 works synergistically with maracuja oil to deeply condition and strengthen lashes.

Seaweed extract:

Benefits: Mineral-rich seaweed has lash-boosting benefits. Seaweed contains antioxidants, such as vitamin C and vitamin E, which help moisturize and protect the root of lashes. This protection enhances volume, and thickness, and promotes healthy lash growth.

Unique Attributes: Promotes healthy hair growth. Provides deep moisturization and nourishment to promote healthy lash growth.

Natural pigments:

Benefits: Fortified with natural pigments from black tea, cocoa, and coffee beans. Black tea is often used in makeup for its natural black pigments, but it also contains the benefits of caffeine, which may help encourage lash growth. Cocoa and coffee beans are highly pigmented and rich in antioxidants that volumize and hydrate, while promoting hair growth with riboflavin and protein.

Unique Attributes: Natural pigments are highly pigmented, resulting in more depth and richness of color payoff.

Our Maracuja formula glides onto lashes while nourishing and lengthening them with seaweed, caffeine, and pro-vitamin B5. No clumping, smudging, or flaking – all the while coating each lash in healthy conditioners and stunning natural pigment. The lash-softening formula effortlessly glides on with an innovative mascara wand. Find out more below!

Engineered for Perfection

If you dream of full, feathery lashes, the Maracuja Mascara is for you! Unlike traditional super-fluffy wands that can pick up too much mascara, this wand has a more traditional, user-friendly torpedo shape. Whereas ‘size’ doesn’t matter, shape certainly does in mascaras! Let’s delve into the details of its perfect design for the most voluminous and healthiest lashes of your flirty dreams.

Tapered oval tip design:

A wondrous torpedo-design wand, this shape allows for the most definition at the inner corners, where lashes tend to be shortest. The widest part of the wand fluffs the rest of the lashes for a full, feathery fan.

In addition, this wand focuses on driving wispiness and length of the inner and outer corners for a sultry winged-out look to your lashes. The narrower “waist” of the wand prevents clumps and helps distribute product evenly for long, fluttery lashes every time. If you’re looking for the smoothest, clump-free lashes, this wonder wand enhances application precision to achieve both volume and definition.

What’s more about this lash volumizing formula, thanks to a tapered oval tip and rich pigmentation from tea, cocoa, and coffee beans, this mascara delivers both intense color and feathery, natural-looking volume. Say goodbye to lackluster lashes and hello to bold, beautiful eyes!

Water-resistant formula:

Nobody desires smudged eye makeup and raccoon eyes. That’s not exactly the natural makeup look we were going for. Who better to save the day than the right waterproof mascara? The Maracuja Mascara provides long-lasting wear and is trustworthy in the sweat-inducing summer heat when we’re watching The Notebook for the 20th time, and for a whole host of other tear-jerker moments that result in less-than-perfect makeup.

All that sounds amazing with this mascara! But we’re looking for all-day wear, without compromising our skin, health, and the environment. A lot of water-proof mascaras deliver super-clumpy lashes that can create more pain, tears, and smudging than the mascara is designed to do – or claim it doesn’t do. Other times, we have to worry about the product containing harsh ingredients, that can irritate our eyes.

In place of toxic waterproofing chemicals, we incorporate natural oils and skin-safe waxes to create water-resistant makeup products that keep your makeup in place through life’s daily adventures. We’re talking crowded, sweaty subway cars, through the thick summer humidity, and while playfully splashing your crush at the beach. Full waterproof makeup means chemicals and toxins, but water-resistant means natural and safe with our maracuja formula!

A Shade for Every Story

Maracuja oil-infused mascara takes you one step closer to clump-free, feathery volume and one giant leaf to healthier lashes, all powered by the goodness of Mother Nature. If you haven’t noticed, Mother Nature is our biggest inspiration; just check out our enormous collection of fruit pigmented® cosmetics for a reminder!

With every great mascara comes several must-haves and must-nots. When formulating our mascara for voluminous lashes, we wanted a formula that would lengthen, define, and add volume and color to your lashes safely. That means using natural pigments from black tea, berries, and cocoa for a vivid color that’s free of harsh artificial dyes. Of course, we also want a mascara that won’t clump, smudge, or flake, because longer lashes for just an hour just don’t make the cut. That means enlisting healthy fruit pigments for color-wow and pow!

The fruit pigments in our makeup products offer gorgeous colors but are also infinitely gentler on eyes and skin than your average cosmetic colorants. Black Tea (midnight black mascara), Dark Chocolate (deep cocoa brown mascara), and Blackberry (deep eggplant neutral purple mascara) are all colored with *only* fruit and tea pigments.

The natural fruit dye from berries such as raspberry, blackberry, and black currant contribute to the formula, providing antioxidants that support healthy hair and hair growth in the lash area. The berries also help boost collagen production in the lashes, resulting in more, thicker, and longer lashes over time. The absence of harmful synthetic dyes in our Maracuja Mascara means that you can enjoy bold, beautiful lashes without the threat of burning, irritation, or watery eyes or compromising your health.

Protecting your lash, eye, and skin health wasn’t enough – the best volumizing mascara needed to be friendly for long wear, resistant to clumping, easy to apply – and easy to incorporate with your day and night wear. Here are some scenarios to rock voluminous lashes with the powers of maracuja!

Black tea: Got a night out on the town or an important event, especially with a little, back dress or bold suit? This midnight black shade is your ‘cup of tea’ for defined and dramatic lashes or smoky eyes, as black mascara is great for making the eyes bolder and more prominent. Just be home by midnight before ‘your dress turns back into rags’.

Dark Chocolate: If you need to soften your look for a Sunday brunch or day shopping, this deep cocoa brown shade is a great option if you want to achieve a more natural look and enhance your lashes in a subtler way. So, if you’re going for a ‘no make-up’ make-up look, a daytime lash lift, or something elegant for a wedding, brown mascara might just be for you.

Blackberry: There’s a reason rock legend Prince obsessed over the color. Purple is a people-pleaser with superb versatility! It can make a bold statement when you need it to; think, pairing it with bold amethyst eye shadow and a black pantsuit or it can be subtle; placing a wash of lilac eye shadow over your lids and pairing it with a flirty sun dress. Whatever scenario you want to rock the deep purple shade representing ‘royalty’, just know you’ll always look ‘Princely’.

The 100% PURE Difference

Mascara can be our golden ticket to wider, brighter eyes and long, flirty lashes. With each swipe or zig-zag from our bestie formula, we can feel our eyes (and hearts) widening with every layer of inky, creamy mascara. But all this adoration comes with some hidden dangers: most mascaras aren’t made with your health in mind.

Some mascaras on the market contain harmful ingredients that can pose a threat to your lashes, eyes, internal health, and even the environment. These toxic substances can be absorbed by the small pores and blood vessels around the eyes, causing a host of eye problems, including potentially dangerous effects on the body. These reasons and more are why 100% PURE made a difference!

When we began crafting our mascaras, we wanted to treat every style and length of lashes while utilizing ingredients that are actually good for the lashes and skin. Our mascaras are formulated without harsh, harmful ingredients. If you’re looking for some va-va-va-voom eyelashes without sacrificing your health, the Maracuja Mascara will be a game changer for your eyes with long-term benefits for lash health!

Once you get to know them, these babies will be the only mascaras in your beauty arsenal able to leave your lashes healthier than before. Let’s learn more about these benefits and why they strongly appeal to conscious consumers.

#1. This formula features nourishing and natural ingredients, like chamomile extract, vitamin E, and maracuja oil, which promote healthier lashes, all powered by the goodness of Mother Nature.

#2. Unlike traditional mascaras that can dry out delicate skin and cause irritation, the maracuja mascara contains safe, wholesome ingredients that are gentle on your eyes, providing a more comfortable application experience.

#3. Organic mascaras are free of synthetic preservatives and artificial colors that can irritate your skin and pretty peepers. They are instead infused with healthy, natural hydrators like vitamin E and pro-vitamin B5 to moisturize lashes.

#4. Instead of using synthetic Teflon or silicone to keep this natural mascara from smudging, we add beeswax and coconut stearic acid. This also makes our mascara water-resistant!

#5. Since this natural and nourishing mascara is null and void of harmful chemicals or dyes, your lashes have a chance to flourish and lengthen as well as grow longer, thicker, and stronger.

#6. The absence of harmful synthetic dyes and using natural fruit pigments means that you can enjoy bold, beautiful lashes without the threat of burning, irritation, or watery eyes. Thanks to natural pigmentation from tea, cocoa, and coffee beans, this water-resistant mascara delivers both intense color and feathery, natural-looking volume.

#7. We only utilize safe ethical practices. This mascara has a positive environmental impact. At 100% PURE, each one of our formulas (not just our cosmetics) is fully biodegradable. We use recycled or recyclable packaging.

#8. At the end of the day – and lash – this voluminous mascara contains nourishing properties for your skin and lashes. The natural ingredients that help to condition your lashes also go a long way in lengthening and defining those peepers for a true eye makeup transformation.

With regular use of this vegan, all-natural formula, users can expect softer, shinier, longer, and fuller lashes. From volumizing to lengthening, the Maracuja Mascara is for everyone! Why not go green and give your lashes some love along the way? It’s your eyes but better, dramatically changed in the blink of an eye!

Application Techniques for Maximum Impact

We know that mascara can be a tricky product to apply. One minute you’ll be applying it peacefully on the lashes, and then you’ll take a step back from the mirror, and whoa – clumpy, stuck-together lashes are awaiting like more of an eye sore.

We have your back – and lashes! We have curated a few easy tips on how to apply the mascara perfectly without making a mess with the best voluminous mascara and healthiest lashes of your flirty dreams.

Use a Lash Primer

Before using mascara, apply an eyelash primer. These are typically made with keratin, which coats the lashes to improve pigment uptake. You’re left with bolder, longer-lasting colors.

Curl Your Lashes

For anyone else desiring a more defined look, it’s best to curl your lashes with an eyelash curler. Gently press your lashes with an eyelash curler for 10 seconds, and try not to exceed this time limit.

Apply the Mascara on the Upper Lash

First, adjust the amount of mascara on your wands. If there is too much product, then it will become difficult to spread evenly and your lashes can end up looking clumpy and sad. With steady hands, gently coat or roll on a layer of mascara on the lashes and wait till it dries.

Layering strategy tips for customized volume: Layer on one coat for a more natural look and build up layers from there for more dramatic looks. Be careful not to go overboard!

Apply the Mascara on the Lower Lash

If you are up for more lash oomph, then you can also add the colored mascaras to the mix. Combining colored mascaras with complementary eye shadow shades creates unique effects and dimensions. Use multiple colors for day-to-night transformation techniques, such as wearing our Dark Chocolate mascara with nude eye shadows during the workday for a more natural look.

If you need to transition to a bolder night look, swipe the Blackberry mascara over your bottom lashes to make your eyes pop, and apply bolder brown eye shadow hues to create a brown smokey eye! Now, throw on your best black dress and rock the best eye look!

The bottom line is mascaras are supposed to glam up your whole look even when you aren’t planning on doing any eye makeup. So, start using its transformative powers today!

Lash-Loving Companions: 100% PURE Products to Pair with Your Maracuja Mascara

Now that you have some pointers on how to correctly apply mascara, you might be looking for the best natural products to show off your new skills and lovely lashes. Here are some top cosmetic and skin formulas to pair with the Maracuja Mascara for the best in both beauty worlds!

Fruit Pigmented® Ultra Lengthening Mascara

Looking for a mascara that gives you long, luscious lashes without any clumping, smudging, or flaking? Look no further than this mascara that’s specifically designed to coat each lash with healthy conditioners and stunning natural pigment from black tea, berries, and cocoa.

Not only does this award-winning formula give your lashes a beautiful, natural look, but it’s also water-resistant and free of any harsh ingredients, so you can feel good about what you’re putting on your skin. With its slim, hourglass wand, this mascara is also perfect for a layered lash look. It combines well with Maracuja Mascara for added length and volume. Say goodbye to traditional mascaras and hello to healthy, ultra-lengthened lashes!

Green Tea Fiber Brow Builder

Our lightweight eyebrow gel effortlessly elevates your look with volumizing green tea fibers and natural pigments from cocoa and coffee beans. The built-in precision brush is perfect for defining, filling, and sculpting brows for a polished finish. Pro Vitamin B5 and vitamin E coat each strand, to strengthen and encourage healthy growth. This universally wearable tint creates a natural-looking definition that dries quickly, without becoming stiff or sticky. A truly nourishing treatment that creates a cohesive eye look with defined brows!

Fruit Pigmented® Pretty Naked Palette

This is a beloved 100% PURE beauty staple and is an unbeatable asset in creating natural makeup looks. This fruit pigmented® palette celebrates soft, neutral tones to enhance and beautify without looking too made-up. This is our classic ‘everyday’ makeup palette and includes versatile eyeshadows to enhance your lash look, peachy-nude blush, and pink luminescent luminizer colored from vitamin-rich fruit and vegetable pigments – not synthetic dyes.

Blood Orange Cleansing Balm

This gentle yet effective cleansing balm is ideal for the removal of our mascara formulas. Blood orange is rich in vitamin C, which is renowned for its role in boosting collagen production, a protein that plays a significant role in the structure of hair, including eyelashes.

Lash Care Beyond Mascara

You don’t have to go to enormous lengths for the feathery eyelashes of your dreams. But you should practice some good lash care to keep those flirty peepers healthy, happy, and batting an eye in the best way! Most of these tips involve a few simple tweaks to your routine and daily habits. Check out our top tips below!

Complementary 100% PURE products for lash health

Avoid conventional mascaras with harsh or synthetic ingredients. Lashes are only as strong as their weakest wink. Avoid drying alcohols, coal tar, Teflon, and other toxic mascara ingredients that can cause the lashes to be brittle and result in breakage. Look for natural mascaras that are also fragrance-free, paraben-free, and phthalate-free.

Our mascara formulas are as natural as Mother Nature! Our Ultra Lengthening Mascara features natural fruit dyes and provides antioxidants that help to support healthy hair and hair growth in the eyelash area.

If you’re looking for more voluminous lashes, our Maracuja Mascara is almost like a deep conditioning, lash-boosting treatment disguised as a mascara. The namesake ingredient, maracuja oil, features enriching fatty acids, which help to prevent lash loss, and lash breakage and stimulate lash growth.

Lash serums and treatments

Many conventional lash serums are often loaded with irritants that can damage your skin and lashes over time. They can have some bad side effects including skin staining, eye staining, and temporary or long-lasting vision impairment.

Daily habits for stronger, healthier lashes

For those of us who have short lashes – or lashes that tend to easily fall out – it can be due to a variety of drying factors, like conventional mascara. Moisturize your lashes nightly by applying a drop of coconut oil, olive oil, or vitamin E to your index finger. Close your eye and massage along the lash line, making sure not to oversaturate the eye area or get oil into your eye. With daily use, you can prevent breakage and help eyelashes grow fuller and longer.

PRO TIP: Using a healthy oil-based makeup remover is a great shortcut here.

Nutrition tips for lash growth

As we know, a healthy diet can help your overall health and beauty. Things are no different when it comes to your lashes! Eating a healthy diet – and drinking lots of water – will only help improve lash growth and shine. Good fats and proteins including nuts, beans, and avocado are all healthy foods that can help promote healthy hair and eyelashes.

Proper mascara removal techniques

Gentle makeup removers for mascara: Mascara isn’t necessarily harming your lashes. The damage mainly lies in the removal process. When removed properly, it’s not bad to wear lengthening mascara every day. However, it’s important to be gentle when you do take off your lengthening mascara since regular rubbing and tugging can eventually lead to brittleness in the lashes.

Your best bet is to use an oil-based remover or solution. We recommend either a micellar water or oil-based makeup remover; our Matcha and Blood Orange cleansing balms, along with our Rose Micellar Cleansing Water, make excellent choices for melting away dirt and makeup without damaging lashes.

Conclusion

Maracuja Mascara stands out from mainstream mascaras, which often contain ingredients that cause lash loss, as it is designed to strengthen lashes. Its key ingredient, maracuja oil, provides unique benefits for lush lashes and enriching fatty acids that prevent lash loss, and breakage, and promote growth. The formula also contains aloe, which is soothing and hydrating for both the skin and eyelash hair.

Mascara doesn’t have to be harmful to your eyes – in fact, it shouldn’t be. Elevate your lash game naturally and stick to options that condition eyelashes, help improve eyelash growth, and use natural resources to achieve rich pigments and amazing volume. The right formula can not only transform the look of your eyes but also change your overall look like our maracuja formula.

Mascara is a makeup product that you can freely experiment with – the lash is the limit! So, try to switch to natural mascara and experience the Maracuja difference for the health of your eyes and lashes. Why not go green and give your lashes some love along the way? It’s your eyes but better, dramatically changed in the blink of an eye!

Frequently Asked Questions

Is Maracuja Mascara suitable for sensitive eyes?

Yes, the maracuja formula is loaded with safe, all-natural ingredients that are suitable for sensitive eyes. Plus, unlike traditional mascaras that can dry out delicate skin and cause irritation, this natural formula is gentle on your eyes, providing a more comfortable application experience.

Can Maracuja Mascara be used on lash extensions?

As much as we’d like a set of flirty, full lashes framing our eyes, lash extensions are a very expensive risk. Besides the long, uncomfortable application process, the results can cause reactions in the eye. These issues can range from chronic redness, watering, or dry eyes, to stunting our own natural lash growth from lingering glue buildup.

What’s the best way to remove Maracuja Mascara at the end of the day?

For the sake of your skin and eyelashes, fully remove your eye makeup every night. Much like washing products from our strands, lashes need to be clean and able to breathe too. Use an oil-based cleanser like our Blood Orange Cleansing Balm. It’s a strong but gentle eye makeup remover made with nourishing oils to remove even the most stubborn makeup, debris, and impurities.

What ingredients should you look for in a mascara for longer, fuller lashes?

Look for ingredients like waxes and polymers which are common in volumizing and lengthening mascaras. These components help build up the lashes, making them appear longer and fuller. Additionally, some mascaras contain nourishing ingredients like peptides, vitamins, and natural oils that promote lash health and may contribute to a fuller look over time.

Are there any mascara application techniques to maximize length and volume?

To maximize both length and volume, start by wiggling the mascara brush at the base of your lashes and then sweeping it up to the tips. This technique coats the base more heavily, adding volume, while extending the tips for length. You can also use an eyelash curler before application to open- up the eyes more and give a longer appearance to your lashes. Building up layers, starting from the base and moving upwards with a zigzag motion, can also enhance both length and volume.